- McCain Campaign - Make it a battle of personalities and perceived character. Say that Obama puts other interests above country first, intimate that his is not patriotic and talk about how he is inexperienced compared to McCain. Go on the attack full time. Do not talk so much about your own policy ideas. Keep Palin away from the media.
- Obama Campaign - Make it a battle of ideas, judgement and the need for change in America. Offer new and specific ideas while tying McCain to George W. Bush and paint him as a guy who will simply continue the failed policies of the last eight years. Use the huge war chest to fight back each time challenged.
So, come November a majority of people will either think Obama is just not the right guy for the job or they'll decide they've had enough of conservative rule and vote for change.
It seems obvious to me what the right choice is, but I said that four years ago and I was wrong. Also, being in the PR business, I can attest to the fact that emotional appeals and negative attacks almost always work when squared off against facts, logic and reason.
So, I'm wary.